From Lab to Market: How Universities Can Empower Their Innovators

Across Europe and beyond, universities are reshaping how ideas move from research labs to real markets. The shift is both cultural and structural. Institutions are recognising that innovation does not stop at publication and that supporting commercialization can amplify scientific impact while strengthening regional ecosystems.In our work within NEXT-HEI, we see this transformation gaining momentum as HEIs explore new ways to support researchers, students and staff who want to build solutions for society. Below, we look at the changes that make a difference and celebrate universities that have become global examples of how to nurture innovators.

Budapest, Hungary – 01 December 2025

Culture First: Creating Space for Entrepreneurial Thinking

Successful commercialization begins with a mindset shift. Researchers and students must feel encouraged to explore entrepreneurship, test ideas and collaborate with external partners. This requires:
1. Openness to experimentation
A culture where trying, iterating and learning is valued can unlock new paths for scientific work. Teams that are supported when facing uncertainty are more likely to take on entrepreneurial challenges.

2. Recognition of entrepreneurial achievements
Many leading institutions highlight spin-off creation, industry collaborations and innovation awards as achievements equal in value to academic milestones. This reinforces the message that entrepreneurship is a legitimate part of an academic career.

3. Role models
Nothing inspires future founders more than seeing peers or alumni succeed. Universities that actively share stories of student founders, research-based ventures and academic entrepreneurs help build confidence across their communities.

Structural Strength: Building Systems that Reduce Barriers

Culture alone is not enough. Innovators need clear structures, accessible tools and predictable processes.

1. Strong technology transfer supportWell resourced technology transfer offices guide teams on IP questions, licensing strategies and partnerships. They serve as translators between research goals and market needs.

2. Accessible venture supportMany universities now run incubators, accelerators or venture building programmes that support early validation and business development. These programmes offer coaching, prototyping help and links to investors.

3. Cross-sector collaborationEffective HEIs cultivate relationships with corporates, public agencies and investors. These networks help innovators find partners, pilots and market opportunities.

4. Clear pathways for staff involvementInstitutions that define how academic staff can participate in startups through secondments, leave schemes or joint appointments make the process understandable and less risky.

Universities That Lead the WaySeveral universities in Europe, the United Kingdom and the United States have become recognised for their approach to supporting commercialization. Without going into technical detail, they illustrate how consistent structures and culture can accelerate innovation.

Delft University of Technology (Netherlands)
Known for its strong engineering ecosystem, Delft has cultivated an environment where student teams, research groups and industry partners co-develop solutions. Its community model encourages collaboration, hands on experimentation and early market engagement.

Eindhoven University of Technology (Netherlands)
Located in a region with an active high tech industry, Eindhoven integrates research, industry and entrepreneurship. Its close ties to local innovation actors and its support for collaborative ventures help researchers explore real market pathways.

Universities in the United Kingdom
Many UK universities have made commercialization a core part of their mission, strengthening technology transfer, creating campus accelerator programmes and forming productive industry partnerships. Their models demonstrate how long term institutional commitment can increase innovation output.Universities in the United StatesUS institutions have played an important role in developing entrepreneurial ecosystems around campuses. With established venture support infrastructure and strong alumni networks, they show how consistent support and opportunity driven culture can lead to high impact spin offs.These institutions share a common approach. They support experimentation, reward innovation and build ecosystems where researchers can progress step by step toward commercial success.

How NEXT-HEI Helps Universities Move Forward

NEXT-HEI is aligned with this global shift. Through capacity building, venture support for startups and community building across Europe, we help HEIs strengthen structures and competencies that support commercialization, especially in moderate and emerging innovation regions.Our activities focus on the practical elements that innovators need, such as:• training on ecosystem development and access to finance
• mentorship for students, staff and early stage ventures
• matchmaking with investors, corporates and support organisations
• strategic roadmaps for HEIs to integrate entrepreneurship more deeplyBy helping HEIs grow their capabilities, we contribute to a future where more ideas move from the lab to society.

Innovation Support 2.0: Moving Beyond Incubators

How HEIs are building flexible, service-oriented innovation ecosystemsHigher Education Institutions across Europe are entering a new phase of innovation support. Traditional incubators once served as the primary engines for nurturing early-stage ideas, but the needs of today’s innovators are broader and more complex. Instead of relying solely on physical infrastructure, universities are shifting toward flexible, service-oriented ecosystems built on mentoring, co-creation, and dynamic collaboration with corporates and investors.This shift is also reflected in the NEXT-HEI project. The initiative strengthens the ability of HEIs to commercialize research, build cross-border networks, and foster inclusive growth.

From Incubators to Integrated Innovation Services

Incubators provided space, basic business support, and entry into local networks. While these elements still matter, they no longer cover the full spectrum of needs in complex sectors such as deep tech. Today’s innovators require tailored guidance, access to markets, and long-term ecosystem partnerships.NEXT-HEI responds to these needs through customized capacity building.

HEIs engage in entrepreneurship training, knowledge transfer, intellectual property management sessions, and commercialization workshops. Institutions receive personalised mentoring and job-shadowing opportunities that help them develop their own strategic innovation roadmaps.

Structured mentoring has become a central element of next-generation innovation services. Instead of general advice, HEIs are integrating:1-to-1 mentoring tailored to institutional maturityPeer learning sessions that enable cross-institutional knowledge exchangeThematic roundtables that address common needs such as access to finance or partnership buildingThese formats encourage continuous learning and strengthen connections between regions. They also help HEIs embed entrepreneurial thinking across departments, which supports one of NEXT-HEI’s primary goals of expanding knowledge flows and skills within innovation ecosystems .

Co-Creation with Industry: A New Interaction Model

More HEIs now prioritise early co-creation with corporates and public actors. Instead of involving industry at the end of the research cycle, collaboration begins during problem definition, experimentation, and solution development.In NEXT-HEI, this is supported through:
- Matchmaking events that connect HEIs with corporates, investors, and innovation agencie
- Joint workshops where challenges are explored together
- Growth roadmaps that align HEI strategies with regional and European priorities
This approach strengthens the role of universities as active contributors within regional innovation ecosystems.

Corporate Collaboration Creating Pathways to Market

Corporate actors increasingly serve as co-developers and early testers of emerging solutions. Their involvement accelerates market validation and improves the scaling potential of deep tech ventures.NEXT-HEI reinforces these pathways by enabling:
- Follow-up meetings between HEIs, corporates, and investors
- Startup and HEI matchmaking, including online pitching and reverse pitching sessions
- Structured engagement with European programs such as the EIC and KICs

This creates a continuous pipeline that connects research, entrepreneurial talent, and industry needs.

Building More Inclusive and Connected Ecosystems

Innovation Support 2.0 places a strong focus on inclusivity. HEIs participating in NEXT-HEI are encouraged to work with moderate and emerging innovator regions while improving gender balance and youth participation. These elements are essential to building a resilient and diverse European innovation landscape .Through tailored outreach, cross-regional collaboration, and targeted entrepreneurial training, HEIs become capable catalysts for new ventures and broader talent development.

Looking Ahead
The evolution from incubators toward flexible service ecosystems marks a defining moment for European innovation. HEIs are becoming proactive builders of communities, mentors for new talent, and strategic partners for industry.NEXT-HEI embodies this transition. By equipping institutions with modern tools, expanded networks, and a long-term strategic vision, the project strengthens Europe’s capacity to support deep tech, climate oriented and digital innovations.

About NEXT-HEI

NEXT-HEI is a Horizon Europe project supporting Higher Education Institutions, researchers, and startups through capacity building, venture support, and cross-border community development. The initiative strengthens commercialisation pathways and connects university-driven innovations with Europe’s wider innovation ecosystems.

Funding Acknowledgement

This project has received funding from the European Union’s Horizon Europe programme.